Founded in 1970 as a day of education about environmental issues, Earth Day is now a globally celebrated holiday. The brainchild of Senator Gaylord Nelson and inspired by the anti-war protests of the late 1960s, Earth Day was originally aimed at creating a mass environmental movement. It began as a “national teach-in on the environment” and was held on April 22 to maximize the number of students that could be reached on university campuses. By raising public awareness of air and water pollution, Nelson hoped to bring environmental causes into the national spotlight.
And although it’s decades later, there’s still so much to be done. That’s why our projects are on the front lines stimulating change everyday. Here’s just a sample of the plans for Earth Day 2017:
Menlo Spark: We’re celebrating the first anniversary of the Menlo Green Challenge with some exciting contests to help people Park take climate actions, compete with their neighbors to see who can be greenest, and save money.
Sane Energy Project: On Earth Day, we will be active with all of our volunteers with art windmills, storytelling in the public square with a giant storybook. We’ll be encouraging the public to participate in letter writing, calls, hearings and community meetings.
SOUL: We’re partnering with The Port of New Orleans on Friday, April 21 for an Earth Day event to clean the storm drains of debris and trash removal. We will plant native water-loving trees at this site in the fall. On Saturday, April 22, SOUL is hosting a maintenance day at the Rosa H. Keller Library’s rain garden. Volunteers will weed, remove invasive species, plant native Irises and mulch.
At T4CI, we celebrate Earth Day everyday, and we hope you do too. Often, however, the question arises, “How do we teach our children about how to take care of the earth? After all, it is their responsibility too.”
We put together a few tips to help. Check ’em out. (And remember to share, too!)
Today is Paul Newman’s birthday. The legendary Academy Award-winning actor not only made an impact on the screen, but as a leader in corporate responsibility and the environment (among many other causes).
Before it was popular for celebrities to be activists, Newman was making a stand – even as one of the attendees of the first Earth Day celebration in 1970.
He was committed to helping make the world a better place. To carry on his philanthropic legacy, Newman’s Own Foundation donates all net royalties and profits after taxes it receives from the sale of Newman’s Own products to charity. To date, Paul Newman and Newman’s Own Foundation have given over $300 million to thousands of charities around the world, including many environmental causes.
Newman disputed the widespread idea that the only purpose of a business was to maximize profit.
“If they are very, very fortunate to have a profitable business, why would they object to making an investment in the community? I don’t look at it as philanthropy.I look at those dollars as investments in the community that allows them to function.”
His daughter, Nell, worked with her father to create Newman’s Own Organics in 1992, which supports organic agriculture by actually growing the industry and funds organizations with the profits. She, in turn, also founded her own foundation with a focus on environmental causes and education.
So on what would be his 92 birthday, we also wanted to share some of T4CI staff picks for you to watch:
The Color of Money
Butch Cassidy and the Sundance Kid
What’s your favorite Paul Newman movie, and why? Please share in the comments section.