Communications Manager

The Organization
Azul is a Latinx led and serving environmental justice organization focused on ocean stewardship. We are small, nimble, and extremely mighty. Founded in 2011 by Marcela Gutierrez-Graudiņš to bring Latinxs perspectives and participation to ocean conservation, its work is rooted in social justice and intersectionality and guided by equitable practices. Azul is small, nimble, and extremely mighty. For more information, check out www.azul.org.

About the Position
We seek to expand our team by hiring a full-time Bilingual Communications Manager with high Spanish-language proficiency. Working in close collaboration with the organization’s executive director, deputy director and campaigns strategists, this full-time position, preferably based out of Washington, D.C., will be responsible for the day-to-day communications activities. These activities will support Azul in augmenting and defining its external presence and building online-to-offline engagement via digital media and organizing strategies. The candidate must be passionate about the ocean environment and those who depend on it.

The Bilingual Communications Manager will be an experienced advocate and well-versed in communications strategy and tactics to support policy solutions. They will work to deepen Azul’s presence in the media and advance its mission at national and state levels where Azul’s work is seen, heard, and felt within the community and targeted toward key decisionmakers. Their ability to pivot and exhibit flexibility in rapidly changing environments while working independently to manage communications projects and related campaigns will be essential.

The role of communications and the intentional use of such strategies has been key to Azul’s success. To ensure access to information by the Latinx communities we work alongside, all of our materials are crafted in English and Spanish – from scratch – with these communities top of mind. We don’t Google translate or rely on auto-translation apps and the individual who assumes this position won’t either. It is vital applicants are fully bilingual and understand the language, cultural nuances, tone(s) and regionalisms to succeed in this job and serve the community and Azul’s conservation goals.

Responsibilities and Duties

  • Lead on developing and promoting timely social media content across the organization’s digital platforms and coordinating cross-promotional opportunities with organizational partners and collaborators.
  • Manage content development and creation for Azul’s website
  • Draft and schedule member emails
  • Prepare weekly and monthly reports on digital and web traffic
  • Monitor SEO and user engagement, suggest content optimization
  • Identify the target audiences and channels (including digital and paid advertising), which are best suited for Azul campaign messages, and segments messaging for the appropriate audience.
  • Manage media relations outreach to include press release drafting, pitching and media/press list curation.
  • Develop a publicity strategy and pitch stories to the press to increase Azul’s presence across multiple media outlets and platforms.
  • Identify high-impact campaign communication moments and flashpoints, including leveraging breaking news online across various platforms.
  • Work with design and animation agencies to produce advocacy communications materials for social media including blogs, short videos, infographics, and other visual assets.
  • Work with the Executive Director to plan campaign communications, including, but not limited to, outreach materials, digital collateral, discussion guides and talking points.
  • Collaborate on a yearly editorial calendar, taking into consideration holidays, advocacy events, legislative agendas, and the political climate.
  • Facilitate Azul communications (respond to queries, get reviews and organize chats and Q&A sessions.
  • Coordinate with Communications agencies and consultants on projects, as needed.

Ideal Candidate Profile
We recognize that each applicant for this role will bring unique skills, knowledge, experiences, and background to this position, lending their own flair to the project. We welcome diverse experiences and perspectives, and will be looking for candidates who possess many, but not necessarily all, of the following qualifications and experience:

  • Your bilingual fluency is at a professional level; this means you can read, write, edit and converse in Spanish and English with ease and have strong oral and written communications skills
  • You have a deep cultural understanding of the diversity of Latinx communities across the United States and care to foster an inclusive and equitable ocean conservation movement for and with them.
  • You have 3-5 years of Communications, Marketing, Journalism and/or Digital strategies experience.

Salary & Benefits

  • Salary is $60-70k per year, commensurate with experience
  • Health, dental and vision insurance.
  • Retirement plan with employer match.
  • Generous vacation and leave policy.

How to Apply
To apply to the Bilingual Communications Manager position for Azul, send an email with your resume in PDF format with the subject line “Azul Search: Bilingual Communications Manager,” to jobs@azul.org. In place of a cover letter, answer the following questions in Spanish and include them in your email:

  1. Describe your interest in this position and what drew you to apply?
  2. How do you see communications as a tool for change?
  3. What do you believe is the role of communicators as change agents?
  4. ¿Cuál es tu música/artista favorita en Español?

Additionally, describe your relevant experience, qualifications, and submit two writing samples of 800 words or less, one in English and another in Spanish. These do not need to be new work developed for Azul, though they do need to be yours.

Applications will be accepted until the position is filled. The first screenings will occur October 25, 2021 and will continue on a rolling basis. Please note: All candidates will be interviewed in Spanish and English. We respectfully request no follow-up calls or emails.

Azul is a project of Multiplier (www.multiplier.org), a nationally recognized nonprofit that incubates and accelerates program capacity for local, regional, national and global initiatives that conserve and protect a sustainable and resilient world. Azul staff, including the National Policy Associate, are employees of Multiplier.

Multiplier and Azul celebrate diversity and are committed to building teams and partnerships that represent a variety of backgrounds, perspectives, and skills. Multiplier and Azul are also committed to providing an environment of mutual respect that is free from discrimination and harassment. Multiplier and Azul prohibit discrimination in its governance, programs and activities on the basis of race, color, national origin, age, disability, religion, gender, sexual orientation, gender identity, genetic information, political beliefs, reprisal, marital status, amnesty, status as a covered veteran, because all or part of an individual’s income is derived from public assistance, or for any other non-merit based factor.

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