The challenge:

The Arctic has warmed rapidly during the last four decades. The Arctic Circle has just suffered its hottest June and worst wildfire season on record with an alarming 100 wildfires burning, producing plumes of smoke that can be seen from space. So far this year, Arctic fires have released over 121 megatons of CO² into the atmosphere, mainly from blazing swaths of dense, dried peat-lands, the largest natural terrestrial carbon store on Earth, which are exposed by melting permafrost. Greenland lost 12.5 billion tons of ice on August 2nd, the largest single-day loss in recorded history. The effect of Arctic climate change will have profound local, regional and global implications.

What can be done?

In general, people tend to associate climate change with psychologically distant images or negative apocalyptic images of climate change provided in popular media, resulting in low emotional arousal, less concern, and lower belief in climate impacts. Breaking down barriers to understanding the global impacts of climate change on the Arctic, including barriers such as physical distance, lack of knowledge, and interpretation of scientific data is critical to continuing to plan and implement climate change adaptation strategies.  Understanding public perceptions, knowledge, and beliefs about climate change is important for developing educational messages, guiding the development of persuasive messages, and identifying anticipated responses to policy proposals.

How REARCTIC is meeting the challenge:

REARCTIC is a global public activation campaign launched from Oslo, Norway, that connects, unites, and engages the public in making bold decisions that address climate change and result in replicating and scaling existing solutions to reduce our individual and collective impact on the Arctic Region and the Arctic Ocean. REARCTIC creates data-driven visual storytelling platforms utilizing the universal language of art to provide education, inspiration and emphasize the urgency of Arctic climate change.

REARCTIC includes:

  • A robust PR campaign and Social Media Advocacy Hub kicking off in September 2019, during the Global Climate Strike, UN Youth Climate Summit and UN Climate Action Summit in New York.
  • A striking architectural projection mapping experience on the façade of the iconic Opera House in Oslo, Norway which will be broadcast live to the world on November 26, 2019 to put the urgency of preventing Arctic ice from further melting at the forefront of global climate talks.
  • Screening events of the projection show from Oslo paired with REARCTIC talks and workshops in the Green Zone and Blue Zone at COP25 in Santiago, Chile taking place December 2 – 13, 2019.
  • Climate Action Tool-kits distributed to governments, companies, NGO’s and civil society in 2020, to promote dialogue and knowledge sharing about how the vanishing Arctic ice impacts different global regions, as well as showcasing unifying solutions that keep global temperature rise well below 2°C by 2030 as per the target set out in the Paris Agreement.

REARCTIC has an opportunity to reach the masses with a unique, creative response to tackling the climate crisis with a lens focused on reconnecting people of the planet with the Arctic. Past environmentally themed architectural projection mapping projection experiences have reached over one billion people worldwide in a single night, REARCTIC is equipped to do the same, backed with activation.

This project aligns with the following Sustainable Development Goals

  • Climate action
  • Life below water
  • Life on land
About the Sustainable Development Goals
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