Driving Change Toward a Blue Food Future
A Multiplier-hosted panel on behavior change, narrative power, and sustainable seafood systems
What does it really take to shift behavior around blue foods?
This conversation brought together leading voices from across the blue food movement—spanning media, retail, behavioral science, and systems change—to explore how awareness translates into action in our food systems. While media campaigns are often the most visible form of outreach, panelists shared that deeper, more nuanced strategies are needed to build lasting change, especially when equity, culture, and power are at play.
Watch the full panel recording and explore resources from our speakers to deepen your understanding and spark ideas in your own work.
Watch the Recording
Key Themes
| What behavior change science reveals about shifting food habits | 15:53 |
| Equity, access, and power in seafood consumption | 20:31 |
| The role of storytelling and visibility in movement-building | 25:12 |
| Why systemic infrastructure, like schools and supply chains, matters | 35:06 |
| Philanthropy’s role in sustaining narrative power and behavior change | 41:57 |
Meet the Panelists
Jennifer Bushman
Jennifer Bushman is the co-founder and Executive Director of Fed by Blue, a science-based communications initiative working to build trust and action around a sustainable blue food system. With decades of experience in sustainable seafood and impact storytelling, she brings insight into how to use narrative, media partnerships, and public education to drive real behavior change.
Nya Van Leuvan
Nya Van Leuvan is a recognized leader, behavioral strategist, and founding director of Root Solutions, where she helped nonprofits, funders, and policymakers apply behavioral science to environmental advocacy. She is co-author of the award-winning Making Shift Happen: Designing for Successful Environmental Behavior Change and brings deep experience in systems thinking, conservation, and fisheries management from her earlier work at Environmental Defense Fund.
Alan Lovewell
Alan Lovewell is the founder and CEO of Real Good Fish, a mission-driven seafood company working to transform access to sustainable, locally caught seafood. Alan brings a market-based perspective on how food choices intersect with equity, procurement, and cultural shifts, as well as how community-centered innovation can scale impact.
Meet the Moderator
Alexandra Talty
Moderated by Alexandra Talty, an acclaimed ocean climate journalist whose work has appeared in The New York Times, The Guardian, Civil Eats, and many more. Whether she’s covering the seaweed industry or working with students on nature writing, Alexandra helps audiences see the human stories behind big environmental systems.
Event Resources
Blue Foods
- A Day in the Life of Fisherman Calder Deyerle – Monterey Bay [Video]
- Hope in the Water on PBS or now streaming on Amazon [Video]
- Fed by Blue Impact Campaign Video [Video]
- The Blue Food Cookbook: Delicious Seafood Recipes for a Sustainable Future – Preorder here [Book]
Education and Tools
- Making Shift Happen: Designing for Successful Environmental Behavior Change [Book]
- Normative Message Decision Tree [Toolkit]
- Behavioral Considerations Foundation Recommendations [Guide]
- PBS Learning Media – Hope in the Water Educational Toolkits [Toolkit]
- ‘Hope in the Water’: Four questions on the future of blue food – Standford University [Article]