And that’s the way it is: T4CI salutes Walter Cronkite

Walter Cronkite

On this day in 1981, Walter Cronkite, did his final sign off as the anchor for CBS news.  He had held the post since 1962, and is as iconic as the news he covered.

As ‘the most trusted man in America’, he reported many events from 1937 to 1981, including:

• bombings in World War II
• the Nuremberg trials
• combat in the Vietnam War
• the Dawson’s Field hijackings
• Watergate
• the Iran Hostage Crisis
• and the assassinations of President John F. Kennedy, civil rights pioneer Martin Luther King, Jr., and Beatles musician John Lennon.

He was also known for his extensive coverage of the U.S. space program, from Project Mercury to the Moon landings to the Space Shuttle. He was the only non-NASA recipient of a Moon-rock award.

That’s what most people remember… yet, there is so much more. Cronkite was passionate about environmental issues and sustainability, long before it was cool to be.

An avid sailor, Cronkite became an advocate of the conservation of rivers, lakes, bays, and seas. He kept a framed photo over his desk of the earth rising as seen from the moon, to keep reminding himself to help protect the planet.

Cronkite had CBS Reports investigate two environmental catastrophes that occurred that year in 1969: the Santa Barbara oil spill  and the Cuyahoga River fire in Ohio. And the old reporter saw the future:  “The North American continent seemed ringed by oil slicks off Alaska, off Nova Scotia, off Florida, and most dramatically, in the Gulf Coast off Louisiana,” he said. And that changed the way the news covered the environment.

CBS News producer Ron Bonn recalled precisely when Cronkite put the network on the front line of the fight:

 It was New Year’s Day, 1970, and Walter walked into the Broadcast Center and said, ‘goddamnit, we’ve got to get on this environmental story.'”

When Walter said ‘goddamnit,’ things happened.”

Cronkite and Bonn launched “Can the World Be Saved?” news segments in the spring of 1970. Pollution, over-population and even climate change were stories that became major news as a result. And Cronkite shared his judgments openly: to make change, we had to demand it.

Cronkite’s insisted CBS News played a major role in publicizing the first Earth Day in the United States, on April 22, 1970 which included  CBS News Special Report anchored by the veteran journalist.

Even after his retirement on this day in 1981, he was outspoken for the planet.

In 2004, he wrote an op-ed that criticized then President George W. Bush’s State of the Union address:

(Bush) spoke of the nation’s problems and the dangers it faces, particularly in regard to national security, but he gave no indication that he recognizes the dangers of global warming.

Surely it has been brought to his attention that scientists are increasingly alarmed over the rapidity with which the world’s environment is being poisoned by the refuse of human endeavor. Climate change and the extinction of species are the focus of their deep concern. They warn that there is no time to spare: Unless we begin a major effort by the end of this century, further efforts will be too late…

…The politicians seeking office, including the president seeking reelection, are unlikely to give the environment the attention it deserves unless the people demand it. And the people aren’t going to demand it unless somebody brings the problem, and particularly its urgency, to their attention.

The media has a responsibility on their shoulders whose importance cannot be exaggerated: to give the story of our deteriorating environment the attention it needs to alert the population to action. That action would demand that governments – city, state and national – generate and enforce the laws that can at least begin the immense job of cleaning up our lands, our seas and our air so that living things, including humans, shall not perish from the Earth.

One must wonder, what the “most trusted man in America,” who died in 2009, would think about today’s news coverage and it’s impact on the planet he loved.

What do you think?  What would he encourage his viewers to do?